What does your Brand stand for? It’s important in today’s market to give good CX (Customer Experience). How wil you give back?
Nine West will feature original programming on YouTube, as well as its own website (www.channelnine.com) http://youtu.be/L3ESOtyDWvYto build a community around the brand.
“We want to rewrite the rules of fashion marketing so it’s not just about a shoe, it’s about a conversation. We want Nine West to be a place you want to shop because you love shoes, not a place to shop when you need shoes,” said Richard Dickson, president and chief executive of the Jones Group’s Branded Businesses.